Buyer Research Glossary
Key terms used in buyer research, purchase evaluations, and consumer decision-making. A reference for buyers and researchers using BeforeYouBuyX.com.
A
- Affiliate Link A tracked URL that earns the referring site a commission when a purchase is made through it.
B
- Buyer Intent A signal that indicates someone is actively researching or preparing to make a purchase decision.
- Buyer Scorecard A structured evaluation framework that scores a product or service across multiple buyer-relevant dimensions.
H
- Heat Pump A heating and cooling system that moves heat instead of generating it directly on site.
- Hidden Costs Costs associated with a purchase that are not prominently disclosed in the advertised price.
M
- Manual J Load Calculation A method for estimating how much heating and cooling a home actually needs.
S
- Solar Heat Gain Coefficient A window rating that measures how much solar heat enters through the glass.
U
- U-Factor A window-performance rating that measures how much heat passes through the product.